InfoTrack for Enterprise Mobility
Mobility is the fastest, most dynamic and diverse market in telecommunications. To help subscribers exploit the burgeoning opportunities in the enterprise mobility market, InfoTech’s “InfoTrack for Enterprise Mobility” (IEM) program describes, analyzes, and extrapolates the thinking of today’s enterprise mobile communications decision-maker. This program is grounded in regular, in-depth end-user research. It examines the ongoing issues related to deployment of mobile communications solutions and discusses the resulting impact on vendor and channel strategies.
An Ongoing Discussion with Today’s IT Decision-Makers
At least three times a year, we implement a major survey of our panel of IT participants, investigating mobile and wireless needs, preferences, and buying behavior. This primary research provides insight and projections into the demand drivers behind five areas of enterprise mobility. Coverage areas include:
- Mobile Communications Devices – Analysis of enterprise developments in mobile devices, including the adoption of SmartPhones, Dual-Mode Cellular/WiFi Devices, WLAN-Only Phones
- Mobile Communications Applications – Analysis of how enterprises are harnessing mobile applications, including deployment of Voice-over-WLAN, Presence Awareness, Push-to-Talk, Mobile Messaging Alternatives
- Wireless LANs – Analysis of the various roles that Wireless LANs are playing in the enterprise market, including purchase barriers and drivers, projected growth in infrastructure requirements (Access Points, Bandwidth, etc.)
- Mobile Workforce Composition – Insight into the evolving composition of the mobile workforce, including mobile worker segmentation, mobile workforce enablement as an IT priority
- Service and Support of Mobile Solutions – Assessment of the types of third-party service and support enterprise customers require, including preferred support partners
The findings from this regular primary research effort serve as the basis for a series of comprehensive InfoTrack market intelligence reports.
Revenue and Shipment Forecasts Based on Real End-User Inputs
We ask our IT respondents to not only describe today’s activity, but to also estimate their adoption and purchase behavior on a “three years out” basis. These customer-based projections are included as one of the key inputs to our five-year revenue and shipment forecasts. InfoTech’s forecasts are available on selected mobile devices and applications, and are updated throughout the year.
Valuable Insights for Technology Developers
New mobility technologies and platforms are being introduced into the market at a frenetic pace. Not all technologies, applications, and infrastructures will be adopted by the enterprise. InfoTech’s three- and five-year projections of expected requirements, desired capabilities, and mobility-enabled business strategies provide the basis for prioritizing and calibrating technology development initiatives.
Customer-Focused Direction for Marketing Professionals
InfoTech’s “InfoTrack for Enterprise Mobility” provides a quantitative basis from which to make market segmentation, messaging, and go-to-market decisions. For a variety of mobility elements, key purchase drivers are identified and juxtaposed against key barriers. IEM also identifies the rate at which segments of the mobile workforce are growing, allowing marketers to effectively craft and target messages to high-potential sectors.
Sharpening the Sales Message
“InfoTrack for Enterprise Mobility” provides sales teams with a detailed understanding of the key benefits that must be presented to enterprise customers. It identifies ahead of time the objections and concerns that the sales professional is likely to face when pitching mobility solutions. IEM allows sales managers to develop a solid framework for approaching enterprises with specific offers.
Providing a Common Understanding of Key Mobility Dynamics
“InfoTrack for Enterprise Mobility’s” detailed assessments and insights are designed to be of value to manufacturers and developers, service providers, and channels. Reports are available individually or as part of an annual “report + support” subscription package.
For more information on the IEM program please contact Craig Born.
cborn@accessintel.com
973-602-0123
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