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PHILLIPS-INFOTECH STUDY: UNIFIED MESSAGING SALES TO LARGE ENTERPRISES EXPECTED TO SOAR IN 3 YEARS -- Cost and Complexity Issues Will Need to be Addressed October 5 - Unified Messaging PARSIPPANY, NJ (October 5, 2000) - The number of large enterprises purchasing unified messaging solutions is expected to soar in the next three years according to a study from Phillips-InfoTech, based here. "The study closely examines the concerns which have affected past purchasing decisions as well as the factors that will ultimately drive the growth of the market," said Lawrence Herman, a consultant at Phillips-InfoTech, the Parsippany, NJ-based global research and consulting firm. According to Herman approximately 60 percent of organizations surveyed expressed a strong interest in purchasing unified messaging solutions by 2003, while 40 percent revealed they would be somewhat likely to make purchases by 2001. "Overall, the results of this study indicate a solid demand for unified messaging systems and services among enterprises with more than 500 employees," he said. The study found that two major factors have restrained demand -- the cost and the complexity of solution implementation. However, as vendors and service providers aggressively address these concerns in the marketplace, the unified messaging market will experience phenomenal growth. Phillips-InfoTech research also estimates that the percentage of enterprises using ASP services internally for unified messaging applications will increase exponentially from one to 26 percent by 2004. The research study - which surveyed more than 80 managers and executives of telecommunications, IT, data communications, and operational areas responsible for messaging purchasing decisions - analyzed the determining factors, applications, and services which would encourage them to invest in unified messaging for their organizations. According to Herman, numerous case studies with enterprises that have already implemented this type of solution were conducted to determine their decision making process and level of satisfaction with Lucent Technologies (NYSE:LU), Active Voice Corporation (Nasdaq:ACVC), and AT&T (NYSE:T) solutions. Also analyzed were the current and future means of unified messaging distribution to enterprise customers. The study also examines the relationship between enterprise decision makers' plans to purchase a Microsoft (Nasdaq:MSFT) Exchange server and unified messaging solution, as well as the market influence of America Online's (NYSE:AOL) instant messaging service and Cisco's (Nasdaq:CSCO) unified communications approach. The reference document, titled "Unified Messaging: Analysis of Enterprise Priorities and Market trends" can be purchased from Phillips InfoTech at 973-884-0100 or http://www.accessintel-infotech.com -- http://www.thephillipsgroup.net. InfoTech is a division of PBI Media, a global professional services company with offices in Parsippany, NJ, London and Washington DC, that specializes in market intelligence for the telecommunications and information technologies industries. In addition to conducting primary research studies, the company offers a comprehensive range of professional services, including custom consulting, InfoTracksm and TelecomTacticssm database products, professional conferences, market and competitive intelligence analyses and custom marketing programs. |
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