OVER 75% OF BUSINESSES PERCEIVE WIRELESS TECHNOLOGIES AS MORE IMPORTANT THAN IN 2002, ACCORDING TO INFOTECH
Monday, March 22, 10:00am ET

WIRELESS DATA APPLICATIONS DRIVING THIS BROADER ADOPTION

PARSIPPANY, NJ, March 22, 2004 – New research from InfoTech, a leading global research and consulting firm, identifies that wireless technologies are growing in importance within the business segment – as 75% of businesses indicate that wireless technologies are more important to achieving their organization's overall business goals than they were in 2002.

"InfoTech's latest research reveals a firm commitment from businesses in regards to wireless solutions in 2004", states Scott Drobner, wireless program director at InfoTech. "The increasing importance of wireless is reinforced by business purchase behavior -- with 69% reporting higher levels of spending on their mobile strategies over the next 12 months."

InfoTech's study shows that demand is being fueled by an increased focus on data applications targeting "remote" and "indoor corporate mobile" workforces. These applications are being implemented to boost productivity, streamline business processes and improve user satisfaction. Significant improvements in product performance and capabilities coupled with falling price points are also fueling demand.

"Enterprise-focused vendors must be cognizant that there is no single wireless data technology to meet all corporate business needs, as numerous solutions provide trade-offs in terms of bandwidth, range, and cost," adds Drobner. "For example, although wireless LAN penetration has reached 50% of businesses, over 70% anticipate an increase in utilization of mobile wireless data services from mobile service providers over the next 12 months."

These and many other research findings are presented in InfoTech's Customer Mobility Market Monitor – a robust bi-annual service that provides detailed analysis of supply- and demand-side dynamics fundamental to business mobility. Drawing heavily from one-on-one interviews with more than one hundred IT and Telecom decision-makers, the Customer Mobility Market Monitor identifies major customer segments, quantifies current and projected adoption of wireless infrastructure and applications, pinpoints vendor selection preferences, and sizes supplier market opportunities. This research is part of InfoTech's InfoTrack for Enterprise Mobility program -- providing a comprehensive end-to-end view of mobility market dynamics.

As the professional services subsidiary of PBI Media, LLC, InfoTech is among the largest market intelligence providers focused on the global telecommunications and data networking industries. InfoTech offers a comprehensive portfolio of client support services, including competitive benchmark analysis, technology demand forecasts, business decision-maker focus groups, sales support tools and collaterals, as well as custom consulting and market research. Further information about InfoTech can be obtained at www.pbimedia-infotech.com.