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Parsippany, NJ (Business Wire) November 1, 2005 - Access Intelligence (www.accessintel.com), a premier business-to-business media and information company, and the firm's market intelligence unit, InfoTech (www.accessintel-InfoTech.com) today announced the launch of a Go-to-Market series of Consultative Communications Campaigns for the telecommunications industry. These interactive and multimedia programs are designed to contribute to the user community’s body of knowledge in a credible, authoritative and objective manner, while reporting on business innovation coming out of the technology-development community. The effort will be led by Lane F. Cooper, who has been appointed Director of Special Projects for InfoTech. Cooper is the founder and director of CRA Reports (www.crareports.com), an independent research-and-reporting agency that has analyzed user trends in business technology since 1994. The clients, capabilities and resources of CRA Reports will be merged with InfoTech. Cooper will be responsible for harnessing the newly acquired capabilities of InfoTech to develop programs that put telecommunication technologies, solutions and applications into a decision-making context that end-user organizations can understand and appreciate. A short list of companies that have sponsored CRA Report initiatives include: Microsoft, EMC, Juniper Networks, Unisys, CDW/CDWG, Patchlink, Bindview, McAfee, Foundstone and Packeteer, among others. "When it comes to understanding the business case for technology investments, recent quantitative research by InfoTech confirms that a gap exists between technology developers on one hand, and the end-user community on the other," says Cooper. While this gap can be attributed to many factors, the overarching reason for the "disconnect" stems from the fundamentally different market perspectives each player brings to the table. Most technology solutions in the telecommunications industry tend to find broad applications across industries and geographies. However, most enterprise-technology investment decisions tend to be made in specific vertical markets within specific regions. Reconciling these differences adds time, expense and other sources of friction to the technology-investment process. "Lane is tasked with developing integrated consultative programs that bridge the gap between the emerging telecom requirements of organizations in specific market segments and the rapidly evolving capabilities of today's most innovative technology players," says Mike O'Neill, vice president and publisher, Telecommunications Advisory Group. InfoTech's Go-to-Market Consultative Communications Campaigns explore the role new telecommunications applications and services are playing in the overall economy and in specific vertical industries. The campaigns will be based on primary qualitative and quantitative research that will provide a foundation for both vendors and users to perform gap analyses that highlight the capabilities of current technology investments against emerging requirements in the market. Access Intelligence (www.accessintel.com) is a B2B media and information company headquartered in Rockville, Md., serving the chemical, defense, satellite, aviation, cable, telecommunications, media and public-relations markets. The Telecommunications Advisory Group includes: TelecomWeb, which recently launched a daily news service; market-intelligence provider InfoTech; tariff consultancy Tarifica; such subscription news services as Inside Digital TV and Wireless Business Forecast; and the Web-based product database Telecom Tactics. To learn more about T elecom Advisory Group products, visit: http://www.telecomweb.com
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